Post by parfive on Aug 15, 2019 1:06:57 GMT -5
fernwood said:
Many do not understand a love of rocks and transforming them. They do not know the knowledge and time it takes. Do not know the difference between hand crafted items and those that are dyed stones mass produced in foreign countries.
I first try to quickly educate a nay sayer about the knowledge, time and effort that goes into a finished product. If they are still not convinced, then I let it go. If they want to spend $10.00 on a pendant that was represented as turquoise in sterling which is actually dyed howlite in silver plate, so be it.
Those who understand are great and I love talking about my pieces with educated people.
Correspondent Kathleen McCleery:
Newcomers like Tafoya attend training sessions before the market begins, and get tips on how to tell their story to potential buyers, from high end collectors to shoppers looking for the perfect gift.
Consultant Karen Gibbs leads the effort.
Karen Gibbs:
Customers are not here just to buy a product. They want to buy a product that has a story to it, that has a why behind it.
www.pbs.org/newshour/show/at-santa-fes-international-folk-art-market-culture-is-the-commodity
